Blink Privacy Policy

We, Blink O.G. Ltd, Haifa, Israel (“Blink”) wish to test and improve our software, that we have developed for the past months. With your assistance we want to train our machine learning software (the “Software“) which will enable us to keep on developing, modifying and amending our eye-tracking technologies.

We created so-called humane intelligence tasks (the “HIT” or “Program”) which we wish you to follow and answer to collect the appropriate data.

By this agreement you are being invited to participate in our human intelligence tasks which are made available through Blink data collection tool.

PLEASE NOTE: by using this HIT you acknowledge and agree that all personally identifiable information that you submit or that is collected through this HIT be processed by Blink in the manner and for the purposes described in the following Privacy Policy.

For participating in our HIT, you will be asked to fill in a declaration, in which you, the user, explicitly consent your participation, the collection of the information and the process of the information collected through our Software.

For avoidance of doubt, by using the term “you” we refer to the user of our HIT and when we use the terms “we”, “us”, “our”, “Operator” we refer to Blink.

Data Collected and How it is Processed

    1. Subject of the consent.

This Privacy Policy, which, together with the acceptance of the Terms of Use, to be found at, defines the collection, storage, processing and use of data of the above-mentioned user by the Operator. The data will only be used for the purposes described below in the purpose of data usage.


  1. Responsible body (“Operator”).
    Blink O.G. Ltd.
    2 Palmer Gate
    Haifa, Israel
    : +972-4-6049463
    Blink O.G. Ltd is a corporation registered under the Israeli law, CN# 515779312.


  1. Voluntary consent.

Your consent to participate in our HIT is voluntary and not linked to any other conditions. This consent does not depend on the fulfillment of a contract (including an employment contract) or the provision of a service. You consent to participate in our HIT does not constitute a contractual obligation to compensate for any services resulting from the activities or results of the subject of this consent. All personal information hereunder is provided at your own will. You hereby are not obligated by law to provide any such information to the Operator. Your consent does not have any effect beyond the stated purpose and cannot be extended.


  1. Categories of gathered information.

During the completion of the program, the Software shall obtain the following information regarding each user (the “Personal Info“):

  1. Your Name;
  2. A picture of your face;
  3. A picture of your eyes;
  4. Your gender;
  5. Your age;
  6. Your eyewear: prescription glasses or lens (if apply) and their prescription;
  7. Landmark of your eyes;
  8. Your gaze estimation;
  9. User communications. When you send email or other communication to us, we may retain those communications in order to process your inquiries, respond to your requests and improve our Services. We may send you service and update related emails and notifications.


  1. Purpose of data usage.

We, the operator, process your Personal Info for the purpose of training our Software by multiple and diverse trainees. We collect your full name, age, gender and eye-glasses prescription for statistical use only, in order for us to know we gathered sufficient varieties of those variables. A picture of your face, a picture of your eyes and any other information gathered through our Software and/or HIT is needed for the training of our Software, as well for learning on the human eyes’ landmarks, gaze estimation and developing eye tracking technologies. The information obtained through your use of our HIT and/or Software is used to develop and/or modify and/or amend our eye tracking technologies, including products for commercial uses.


  1. Range and scope of use.

The processing and use of the pictures are carried out on the Operator’s company premises (Blink O.G. Ltd.) and in the home work of individual authorized employees, who are bound to comply with appropriate technical and organizational measures. The data stored as Personal Info is linked to the name of the user, his or her gender and age and does not contain any references to the identity of the person concerned beyond the pictures of the face and eyes and the images and image sequences of the eyes generated by the HIT program and/or the Software.

The server on which the Personal Info is gathered and processed may be outside the country from which you access the HIT, and may be outside your country of residence. Some of the uses and disclosures mentioned in this policy may involve the transfer of your Personal Info to various countries around the world that may have different levels of privacy protection than your country. By submitting your Personal Info through the HIT, you consent, acknowledge, and agree that we may collect, use, transfer your Personal Info as described in this policy.

This applies in particular to servers operated by Google LLC[1], Mountain View, California, USA. Data is stored and processed in the Google cloud under the control of the operator within the scope of the processing mentioned here.


  1. Restricted use (appropriation).

Unless stated otherwise, the operator will not share, sell, auction off or give away your personal info to any third-party or other organization without first obtaining your prior written consent.

In addition to the above, we may collect, use and publish Anonymous Information (as defined below), and disclose it to third parties, for any purpose, including improvement, publishing and marketing our products, services and technologies. “Anonymous Information” means information obtained through the use of the HIT and/or Software, which does not allow identification of an individual, such as aggregated information and analysis on the patterns of use of the HIT and/or the Software. It’s hereby clarified that face data collected with Apple TruDepth-API is not part of our “Anonymous Information”. We as the operator are the owner of all the Anonymous Information collected or received using the HIT and/or Software.

It’s important to note, that we will not collect or use Personal Info for purposes other than those stated hereunder and/or in any other legal instrument in effect between us. If we intend to use your Personal Info for any purposes other than those described in this agreement, then we will ask for your consent prior to such use.


  1. Possibility of consultation and stored data category.

Before consent is given, the user has the opportunity to ask questions about this consent to the representative of the operator and the right to demand meaningful answers. Pictures of a person’s face are processed in common formats (JPEG/ PNG/BMP).


  1. Rights of the user (the data subject).

As a data subject, you have the right to obtain information on the data processed by us, the right to obtain the completion of data concerning you or the rectification of inaccurate data concerning you, the right to obtain the erasure, restriction of processing or blocking of data unless other reasons require it to be processed, and the right to obtain the data concerning you and their transmission to other parties.

As a data subject, you can object to the processing and, if you have given your consent, you can revoke it.

You also have the right to lodge a complaint with the responsible supervisory authority, in particular in the Member State of your residence, place of employment or place of the alleged infringement, if you, as a data subject, consider that the processing of personal data concerning you is contrary to the GDPR.

If you wish to receive a copy of your records or to amend them, you may request it from

  1. Legal basis of the consent.

As consent is involved, the lawfulness of the processing (in detail: collection, use and processing) is based on Article 6 paragraph (1) lit. a of the European General Data Protection Regulation (GDPR). The operator is aware of the responsibility for the rights and freedoms and the legitimate interests of the data subject.


  1. Validity and period of validity of consent.

This declaration of consent is valid from the date of signature until the time when the usage of the data is terminated. See the following item 12.


  1. Termination.

This declaration of consent (including the agreement in part II) terminates if Blink O.G. Ltd. gives up the development and/or distribution of the Software or ceases its business activities.

The declaration of consent can also be ended if you request the entire deletion of your data, object to the processing of your data or revoke your consent. The Agreement ends as soon as your statement of intent is fully implemented.

We may terminate this Agreement immediately if you have breached the terms of this Agreement (part II).

Any termination of this agreement implies that we delete your data completely.


General Information

  1. Information security.

We follow generally accepted industry standards to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of Personal Info. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Info, we cannot guarantee its absolute security:

  • We limit access to Personal Info about User to employees, contractors and agents who we believe reasonably need to come into contact with that Personal Info. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.
  • We have physical, electronic, and procedural security measures and safeguards to reasonably protect Personal Info. Our servers and our databases are protected by industry standard security technology, such as industry standard firewalls and password protection.
  • Although we cannot guarantee against any loss, misuse, unauthorized disclosure, alteration or destruction of data, we try to prevent such unfortunate occurrences.
  1. Enforcement.

The Company regularly reviews its compliance with the terms regarding your Personal Info set forth in this agreement. Please feel free to direct any questions or concerns regarding this policy or our treatment of Personal Info by contacting us at When we receive formal written complaints, it is our policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of Personal Info that cannot be resolved between the Company and a User.

  1. Change of status of the organization.

If the Company becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, it will obtain assurances from such 3rd party that they will safeguard Personal Info through measures consistent with this Agreement.

  1. Miscellaneous.
  • This Agreement and all amendments thereto and the rights of the Parties shall be construed under and be governed by the laws of Israel. Any lawsuit relating to any matter arising under this Agreement, shall be initiated in the competent courts located in the City of Tel Aviv, Israel, and the parties hereto hereby irrevocably consent to the jurisdiction of such courts.
  • We may update the terms set forth in this Agreement.
  • If User has a specific question regarding this Agreement, User may send inquiries via electronic mail to:

[1] Google is certified according to the EU-US Privacy Shield, see “”.